Some of what I've worked on
This is a selection, because not every client wants their business on someone else’s website. If you want to know whether I’ve seen something like your situation, ask me.
Building a way to stop brands drifting
Brands tend to drift as businesses scale, so I developed the BrandOps Framework® to make brand measurable and part of how a business operates. Charlie Xray is built around it, with diagnostics and toolkits that help founders spot drift early and playbooks that help teams apply it.
Visit CharlieXray.com →
Trade Organisation
Getting a new membership organisation ready to launch
A new membership organisation for the trade needed a clearer offer before launch. I worked with the team on the proposition, messaging and brand direction, as well as the signup journey and partner story, and I'm still helping it grow.
Proptech Platform
Turning an internal platform into a standalone product
An established business had built a digital platform and wanted to launch it as a standalone product. I developed the positioning, messaging, visual identity and pricing approach, so it had a clear story to take to prospects, and I've stayed involved to help it grow.
Built the Brand and Market Positioning for a Longevity-Focused Health Venture
Second Prime is a preventative health and longevity concept focused on helping individuals optimise their healthspan through data-driven insights, diagnostics and lifestyle interventions.
Key Project Deliveries:
• Developed the brand positioning, narrative and messaging framework
• Created the visual identity and premium brand system
• Designed and built the website and marketing infrastructure
• Produced marketing collateral, brochures and campaign assets
• Defined early-stage marketing strategy and growth direction
Building Safety Company
Making a complex product easier to understand and buy
This business had moved on from the way it was presenting itself, and its messaging wasn't making the value obvious. I sharpened the proposition and turned it into clearer website messaging and campaign direction.
Engineering Consultancy
Turning a consultant experience into a business
This engineering consultancy needed something stronger to take to market than a list of services. I developed the positioning, offer and name and light identity, giving it a business it could position and sell.
Scaled a Global Crypto Brand Establishing A Unique Offering in a New Market
Bumper is a radically innovative DeFi protocol enabling users to protect the value of crypto assets.
Key Project Deliveries:
• Directed full brand development and strategic marketing from inception.
• Secured $22M in capital raises through compelling brand narrative and investor communications.
• Scaled an engaged community exceeding 100k members across digital channels.
• Managed UX/UI design and app development, continually refined based on user feedback.
Rapid Launch and Market Penetration via No-Code Platform
LocalSomm is a platform connecting wine enthusiasts directly with local sommeliers for private and corporate wine experiences.
Key Project Deliveries:
• Built and launched a fully self-managed no-code platform, enabling rapid go-to-market.
• Established a clear, distinctive brand to effectively capture early market share.
• Streamlined client-provider interactions through intuitive platform UX.
Delivering Uplifting Experiences that Change Hearts, Minds and our World
Founded and successfully scaled Copper into a thriving digital agency, driving significant client growth and fundraising success for diverse clients.
Key Successes
• Fundraising Excellence: Directly supported campaigns raising over £35M for charities and organisations.
• CX Mastery: Delivered targeted email programmes achieving over 100 million engagements, enhancing supporter loyalty and growth.
• Brand & Content Strategy: Implemented comprehensive brand refreshes, strategic repositioning, and engaging creative content, significantly boosting client profiles and market reach.
• Supporter Growth & Retention: Consistently increased donor retention and supporter acquisition through strategic marketing initiatives.
Reaching New Audiences
Amnesty approached Copper to develop the proposition, creative and build the assets for a UK Government match funded appeal.
Copper developed a series ads which were rolled out across various display ad formats and posts for social.
The campaign achieved well above its target bringing in over £800,000. A thorough testing strategy saw a 75% uplift in average response rate, which in turn also saw a 28% uplift in average gift.
Building Inspiring Experiences
Designing and optimising better experiences often come from understanding data and testing. For MNDA we defined their digital skills needs, redesigned fundraisers’ digital journeys, and ran a series of donor appeals.
For World Vision we built a dynamic and highly personalised welcome experience for new supporters which reduced attrition by 20%.
Wine Experience Portal
GetTasting allows tasting event and wine experience hosts to list their wine event. I built this following taking a WSET wine qualification and seeing a lack of consolidated wine experiences and resources.
"It's not the mountain we conquer, but ourselves"
As a keen mountain biker I enjoy riding the trails around where I live in the UK and further abroad. I've participated in various competitive XC and downhill races as well as sportives. The thrill and challenge of riding down a hill at speed provide focus and clarity.
Formal Bio
A seasoned entrepreneur and digital marketing expert, Jason has a rich history of creating and leading successful ventures. As the founder and former Managing Director of digital fundraising agency Copper, he helped organisations build deeper relationships with their clients through creative and data-driven marketing solutions.
Under his leadership, Copper assisted clients in raising over £35 million and delivered over 100 million high-performing personalised emails to opted-in supporters.
With his extensive experience in digital marketing and a proven track record of driving engagement and growth, Jason now serves as the Chief Marketing Officer at Bumper, bringing his expertise to the forefront of the DeFi space.
Less Formal Bio
Don’t let the calm, considered and analytical facade fool you. Jason is the epitome of a bad boy. Not only does he revel in slamming the brakes of his mountain bike while at top speed to pull some of the finest stoppies you’ll ever see, but he’ll easily slam down a glass of Château Montelena Chardonnay as a chaser, right after downing a bottle of 2004 Château Angélus Bordeaux. Yeah, you heard that right... red ON white! Animal.
Jason might play hard but he’s all business when it comes to marketing stuff. Whether big brand or tech start-up, this guy lives and breathes brand messaging, focus groups, competitor analysis, and office high-fiving. Get in his way and he’ll silently get annoyed... and then proceed to deep dive into your motivations, behaviours, and trends. Beware.
Seen something familiar?
If any of this sounds like your situation, or you’d like to hear about work I can’t put on here, I’m happy to talk it through.