Every great company has a clear purpose and a unique position in the market. That’s where I come in.
Great brands don’t just stand out - they set the tone for everything a company does. Whether you need to carve out a unique position in your market, align your marketing with your business goals, or deliver campaigns that drive results, I’m here to help.
I work alongside leaders to uncover what makes their business truly unique and turn that into strategies that deliver measurable outcomes. With over 20 years of experience across brand strategy, marketing implementation, and customer experience, I bring a fresh perspective and the tools to unlock your brand’s full potential.
Your brand is more than a logo or a tagline—it’s the thread that connects every part of your business. Together, we’ll ensure that thread is strong, distinctive, and aligned with your vision.
Positioning & Differentiation
Finding your unique place in the market is essential. I help companies uncover what sets them apart and create a brand that owns its space with confidence. It’s about building a foundation that drives growth and long-term success.
Strategic Thinking with Creative Execution
Big-picture strategy is only half the story—it’s about turning that strategy into creative, memorable work that resonates. I combine strategic insight with a knack for fresh ideas to craft solutions that not only stand out but deliver measurable results.
End-to-End Marketing Expertise
From initial strategy to execution, I’ve worked across the entire marketing spectrum. Whether it’s aligning your business goals with a clear marketing plan or delivering campaigns that make a real impact, I bring the experience to ensure nothing is left to chance.
Leadership & Collaboration
Bringing teams together to achieve ambitious goals is something I thrive on. Whether working with senior leaders or cross-functional teams, I ensure alignment, clarity, and momentum to drive projects forward.
Establishing A Unique Offering in a New Market
Product Positioning and User Experience
I joined Bumper at inception as a co-founder and CMO to lead the full spectrum of marketing activity from brand development through to product experience. Marketing kicked off with a series of capital raises totalling $22m. Following the successful raise my team built out a community, orchestrated the UX/UI design of both the web presence and app and drove product usage.
Harnessing Volatility with AI Power
Bumper is a decentralised pooled risk market which protects the value of financial assets from downside volatility and market crashes. This clever system uses the blockchain and smart contracts to allow users to make value gains in any market direction. Alongside highly innovative rebalancing mechanisms it has a combination of three AI tech stacks to enhance prediction, sentiment and technical analysis to the protocol.
Helping Leaders Grow their Businesses
I have consulted for a range of clients across education, retail, tech, fundraising and crypto on marketing and business growth. Honing brand identities and optimising marketing performance.
Audits and Healthchecks
My Healthcheck provides an analysis of an organisation’s current digital proficiency, identifying opportunites in digital tools, processes and performance.
Providing this insight to clients helps see where to focus and then evaluate where there are gaps in their capabilities.
INDX
As contract CMO at INDX, I oversaw digital marketing budget deployment, tracked ROI, enhanced customer experience, built brand awareness, and drove organisational change in social media and digitization.
I worked closely with senior leadership, delivering strategies to maintain investor relationships as they moved toward the launch of their masternode fund.
Delivering Uplifting Experiences that Change Hearts, Minds and our World
Copper is a customer experience and digital marketing agency.
As Founder and Director I led the team to deliver high performing fundraising and marketing campaigns. With a strong focus on charities their digital experiences provide a measurable uplift through strategic thinking, digital technology, insightful data and creative execution.
Reaching New Audiences
Amnesty approached Copper to develop the proposition, creative and build the assets for a UK Government match funded appeal.
Copper developed a series ads which were rolled out across various display ad formats and posts for social.
The campaign achieved well above its target bringing in over £800,000. A thorough testing strategy saw a 75% uplift in average response rate, which in turn also saw a 28% uplift in average gift.
Building Amazing Experiences
Designing and optimising better experiences often come from understanding data and testing. For MNDA we defined their digital skills needs, redesigned fundraisers’ digital journeys, and ran a series of donor appeals.
For World Vision we built a dynamic and highly personalised welcome experience for new supporters which reduced attrition by 20%.
My Other Interests
"Happiness is not a matter of intensity but of balance, order, rhythm, and harmony."
Wine Experience Portal
GetTasting allows tasting event and wine experience hosts to list their wine event. I built this following taking a WSET wine qualification and seeing a lack of consolidated wine experiences and resources.
"It's not the mountain we conquer, but ourselves"
I'm a keen mountain biker and enjoy riding the trails around where I live in the UK and further abroad. I've participated in various competitive XC and downhill races as well as sportives. The thrill and challenge of riding down a hill at speed provide focus and clarity.
Formal Bio
A seasoned entrepreneur and digital marketing expert, Jason has a rich history of creating and leading successful ventures. As the founder and former Managing Director of digital fundraising agency Copper, he helped organisations build deeper relationships with their clients through creative and data-driven marketing solutions.
Under his leadership, Copper assisted clients in raising over £35 million and delivered over 100 million high-performing personalised emails to opted-in supporters.
With his extensive experience in digital marketing and a proven track record of driving engagement and growth, Jason now serves as the Chief Marketing Officer at Bumper, bringing his expertise to the forefront of the DeFi space.
Less Formal Bio
Don’t let the calm, considered and analytical facade fool you. Jason is the epitome of a bad boy. Not only does he revel in slamming the brakes of his mountain bike while at top speed to pull some of the finest stoppies you’ll ever see, but he’ll easily slam down a glass of Château Montelena Chardonnay as a chaser, right after downing a bottle of 2004 Château Angélus Bordeaux. Yeah, you heard that right... red ON white! Animal.
Jason might play hard but he’s all business when it comes to marketing stuff. Whether big brand or tech start-up, this guy lives and breathes brand messaging, focus groups, competitor analysis, and office high-fiving. Get in his way and he’ll silently get annoyed... and then proceed to deep dive into your motivations, behaviours, and trends. Beware.
Doing things since 2007.
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