I thrive working alongside high performing teams to deliver better experiences to their customers and users driving continual transformation and, ultimately, business results.
With over 20 years working in marketing I've gained solid understanding of what great experiences look like, and what the barriers are to making them happen.
Experiences are what stay with the customer after an interaction, and will stay with them often for a long time after the interaction. They will influence decisions, and impact lifetime value.
My experience of working with brands and companies of different sizes and shapes has broadened my understanding of the internal and external challenges that organisations face.
Marketing, Process & Product Optimisation
I'm a big believer in the value of incremental gains. Auditing existing products, processes & campaigns can help identify improvement opportunities. Building out a clear plan, considering team resources, to implement continual changes creating better outcomes.
Brand Framework Development
Consistency and clarity in branding are crucial for marketing success. I've developed brand and design frameworks across various industries allowing me to delve into what users respond to and what drives outcomes. Ensuring a brand remains relevant and engaging, leads to stronger connections with your audience and better overall results.
Customer & User Experience
These days anything less than a perfect experience can turn a happy customer into a troublesome critic. This starts at first interaction and extends through the lifecycle. Ensuring all parts of the customer experience are thoroughly planned and executed is vital to success.
Digital Marketing
I have a broad knowledge of executing digital marketing campaigns across channels, technologies and platforms. I've got a particular interest in data driven decision-making. Interpreting data and turning it into actionable insights whether across brand or driving conversion and retention.
Bumper
Bumper is an AI-powered pooled risk market which protects the value of crypto assets from downside volatility and market crashes. Bumper uses a combination of three AI tech stacks to provide prediction, sentiment and technical analysis to the protocol.
Chief Marketing Officer
I joined Bumper at inception as a co-founder and CMO leading the full spectrum of marketing activity from brand through to user experience. Initially I managed the marketing and communications leading to a series of capital raises totalling $22m. Following the successful raise I orchestrated the UX/UI design of the app including design system development and prototyping.
Consulting
I consulted for a range of clients across education, retail, tech, fundraising and crypto on marketing and business growth. Honing brand identities and optimising marketing performance.
Audits and Healthchecks
My Healthcheck provides an analysis of an organisation’s current digital proficiency, identifying strengths and weaknesses in digital tools, processes and performance.
The framework is a series of questions across 6 areas, each area with 4 questions, and each question with 5 sentence-based answers. So 30 questions and 120 possible answers.
Providing this insight to clients to see where they need to focus and then evaluate where there are gaps and what’s missing in their capabilities.
INDX
As contract CMO at INDX, I oversaw digital marketing budget deployment, tracked ROI, enhanced customer experience, built brand awareness, and drove organisational change in social media and digitization.
I worked closely with senior leadership, delivering strategies to maintain investor relationships as they moved toward the launch of their masternode fund.
Copper
Copper is a marketing agency which aims to deliver uplifting experiences that change hearts, minds and our world through digital.
Founder and Director
As Founder and Director I led the team to deliver fundraising and marketing campaigns that drove loyalty. With a strong focus on charities their digital experiences provide a measurable uplift through strategic thinking, digital technology, insightful data and creative execution.
Reaching New Audiences
Amnesty approached Copper to develop the proposition, creative and build the assets for a UK Government match funded appeal.
Copper developed a series ads which were rolled out across various display ad formats and posts for social.
The campaign achieved well above its target bringing in over £800,000. A thorough testing strategy saw a 75% uplift in average response rate, which in turn also saw a 28% uplift in average gift.
Building Better Experiences
Designing and optimising better experiences often come from understanding data and testing. For MNDA we defined their digital skills needs, redesigned fundraisers’ digital journeys, and ran a series of donor appeals.
For World Vision we built a dynamic and highly personalised welcome experience for new supporters which reduced attrition by 20%.
Other Interests
"Happiness is not a matter of intensity but of balance, order, rhythm, and harmony."
Wine Experience Portal
GetTasting allows tasting event and wine experience hosts to list their wine event. I built this following taking a WSET wine qualification and seeing a lack of consolidated wine experiences and resources.
"It's not the mountain we conquer, but ourselves"
I'm a keen mountain biker and enjoy riding the trails around where I live in the UK and further abroad. I've participated in various competitive XC and downhill races as well as sportives. The thrill and challenge of riding down a hill at speed provide focus and clarity.
Formal Bio
A seasoned entrepreneur and digital marketing expert, Jason has a rich history of creating and leading successful ventures. As the founder and former Managing Director of digital fundraising agency Copper, he helped organisations build deeper relationships with their clients through creative and data-driven marketing solutions.
Under his leadership, Copper assisted clients in raising over £35 million and delivered over 100 million high-performing personalised emails to opted-in supporters.
With his extensive experience in digital marketing and a proven track record of driving engagement and growth, Jason now serves as the Chief Marketing Officer at Bumper, bringing his expertise to the forefront of the DeFi space.
Less Formal Bio
Don’t let the calm, considered and analytical facade fool you. Jason is the epitome of a bad boy. Not only does he revel in slamming the brakes of his mountain bike while at top speed to pull some of the finest stoppies you’ll ever see, but he’ll easily slam down a glass of Château Montelena Chardonnay as a chaser, right after downing a bottle of 2004 Château Angélus Bordeaux. Yeah, you heard that right... red ON white! Animal.
Jason might play hard but he’s all business when it comes to marketing stuff. Whether big brand or tech start-up, this guy lives and breathes brand messaging, focus groups, competitor analysis, and office high-fiving. Get in his way and he’ll silently get annoyed... and then proceed to deep dive into your motivations, behaviours, and trends. Beware.
Doing things since 2007.
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