Brand Maturity Audit

Uncover Your Brand’s Blind Spots.

In just 10–15 minutes, see where your brand stands across 5 key pillars of brand management—and discover steps to strengthen your competitive edge and drive unstoppable growth.

Brand Maturity Audit from Jason Suttie

Let's get to know you a bit better.

Name
Email
Your Role / Responsibility

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And your business...

Business Industry
Yearly Turnover
Expected Growth (next 12 months)
Years Operating
1 out of 15 questions
Brand Strategy & Planning

Is your Brand plan documented with measurable objectives for the next 12 months?

1 out of 15 questions
Brand Strategy & Planning

How balanced is your investment in long-term brand-building vs. short-term marketing tactics?

1 out of 15 questions
Brand Strategy & Planning

Are your Brand associations clearly defined and measured?

Brand associations are the mental network of thoughts, emotions, images, and beliefs that consumers form about a brand, shaping how it is perceived, recalled, and ultimately chosen.
1 out of 15 questions
Brand Strategy & Planning

How often do you track overall Brand perception in the market?

1 out of 15 questions
Segmentation & Targeting

How clearly have you defined your market segments?

1 out of 15 questions
Segmentation & Targeting

Have you identified distinct target audiences within these segments?

1 out of 15 questions
Segmentation & Targeting

Do you have well-developed buyer personas or usage occasions for each segment?

1 out of 15 questions
Segmentation & Targeting

Do you measure segment performance and adapt your approach over time?

1 out of 15 questions
Brand Positioning

How unique is your Brand positioning relative to competitors?

1 out of 15 questions
Brand Positioning

Have you identified competitor positions in each of your target markets?

1 out of 15 questions
Brand Positioning

Is your positioning strategy documented and consistently shared across the organisation?

1 out of 15 questions
Brand Positioning

Does your Brand architecture reflect a coherent positioning strategy across products/sub-brands?

1 out of 15 questions
Brand DNA & Codes

How clear and focused is your Brand’s DNA (core principles/values)?

1 out of 15 questions
Brand DNA & Codes

Do your Brand’s functional and emotional benefits align with your positioning?

1 out of 15 questions
Brand DNA & Codes

How many distinctive Brand assets (Codes) do you have, and how consistently are they used?

1 out of 15 questions
Brand DNA & Codes

Do you measure the recall or effectiveness of your Brand Codes?

1 out of 15 questions
Alignment & Experience

Is your customer experience aligned with your Brand DNA/positioning?

1 out of 15 questions
Alignment & Experience

Do your sales and marketing teams use consistent Brand language at every stage?

1 out of 15 questions
Alignment & Experience

Have you fully mapped your customer journey, including key moments of truth?

1 out of 15 questions
Alignment & Experience

How well-defined is your marketing and sales funnel, and do you track conversions at each stage?

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